Bill Merrilees: search on Z-Library

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1

Nation branding: Concepts, issues, practice (second edition)

Merrilees, Bill

Journal:

Place Branding and Public Diplomacy

Year:

2017

Language:

english

File:

PDF, 63 KB

english, 2017

2

An integrated model of customer-brand engagement: Drivers and consequences

France, Cassandra, Merrilees, Bill, Miller, Dale

Journal:

Journal of Brand Management

Year:

2016

Language:

english

File:

PDF, 266 KB

english, 2016

3

Closing the marketing strategy to performance gap: the role of brand orientation

Wong, Ho Yin, Merrilees, Bill

Journal:

Journal of Strategic Marketing

Year:

2007

Language:

english

File:

PDF, 355 KB

english, 2007

4

Customer brand co-creation behavior: conceptualization and empirical validation

France, Cassandra, Grace, Debra, Merrilees, Bill, Miller, Dale

Journal:

Marketing Intelligence & Planning

Year:

2018

Language:

english

File:

PDF, 278 KB

english, 2018

5

Experience-centric branding: challenges and advancing a new mantra for corporate brand governance

Merrilees, Bill

Journal:

Journal of Brand Management

Year:

2017

Language:

english

File:

PDF, 235 KB

english, 2017

6

Brand consumption and narrative of the self

Sharon Schembri, Bill Merrilees, Stine Kristiansen

Journal:

Psychology and Marketing

Year:

2010

Language:

english

File:

PDF, 76 KB

english, 2010

7

The performance benefits of being brand‐orientated

Yin Wong, Ho, Merrilees, Bill

Journal:

Journal of Product & Brand Management

Year:

2008

Language:

english

File:

PDF, 191 KB

english, 2008

8

Sustainable urban tourism: understanding and developing visitor pro-environmental behaviours

Miller, Dale, Merrilees, Bill, Coghlan, Alexandra

Journal:

Journal of Sustainable Tourism

Year:

2015

Language:

english

File:

PDF, 206 KB

english, 2015

9

Corporate Rebranding: An Integrative Review of Major Enablers and Barriers to the Rebranding Process

Miller, Dale, Merrilees, Bill, Yakimova, Raisa

Journal:

International Journal of Management Reviews

Year:

2014

Language:

english

File:

PDF, 233 KB

english, 2014

10

Principles of corporate rebranding

de Chernatony, Leslie, Merrilees, Bill, Miller, Dale

Journal:

European Journal of Marketing

Year:

2008

Language:

english

File:

PDF, 102 KB

english, 2008

11

E‐consumer behaviour

Dennis, Charles, Dennis, Charles, Merrilees, Bill, Jayawardhena, Chanaka, Tiu Wright, Len

Journal:

European Journal of Marketing

Year:

2009

Language:

english

File:

PDF, 204 KB

english, 2009

12

Radical Brand Evolution: A Case-Based Framework

MERRILEES, BILL

Journal:

Journal of Advertising Research

Year:

2005

Language:

english

File:

PDF, 550 KB

english, 2005

13

Linking retailer corporate brand and environmental sustainability practices

Stuart Roper, Dr Leonor Vacas de Ca, Dr, Miller, Dale, Merrilees, Bill

Journal:

Journal of Product & Brand Management

Year:

2013

Language:

english

File:

PDF, 163 KB

english, 2013

14

From catalog to Web: B2B multi-channel marketing strategy

Bill Merrilees, Tino Fenech

Journal:

Industrial Marketing Management

Year:

2007

Language:

english

File:

PDF, 141 KB

english, 2007

15

Marketing capabilities: Antecedents and implications for B2B SME performance

Bill Merrilees, Sharyn Rundle-Thiele, Ashley Lye

Journal:

Industrial Marketing Management

Year:

2011

Language:

english

File:

PDF, 260 KB

english, 2011

16

Asian city brand meaning: a Hong Kong perspective

Merrilees, Bill, Miller, Dale, Ge, Gloria L., Tam, Charles Chin Chiu

Journal:

Journal of Brand Management

Year:

2017

Language:

english

File:

PDF, 612 KB

english, 2017

17

Brand, value and relationship equities and loyalty-intentions in the Australian supermarket industry

Abhishek Dwivedi, Bill Merrilees, Dale Miller, Carmel Herington

Journal:

Journal of Retailing and Consumer Services

Year:

2012

Language:

english

File:

PDF, 253 KB

english, 2012

18

Antecedents of residents' city brand attitudes

Bill Merrilees, Dale Miller, Carmel Herington

Journal:

Journal of Business Research

Year:

2009

Language:

english

File:

PDF, 169 KB

english, 2009

19

Brand orientation and market orientation — From alternatives to synergy

Mats Urde, Carsten Baumgarth, Bill Merrilees

Journal:

Journal of Business Research

Year:

2013

Language:

english

File:

PDF, 386 KB

english, 2013

20

Service quality: New directions in theory and practice: Ronald T Rust and Richard L Oliver (eds) Sage, Thousand Oaks, CA (1994) 289 pp $17.95 ISBN 0 8039 4920 0

Journal:

Journal of Retailing and Consumer Services

Year:

1996

Language:

english

File:

PDF, 357 KB

english, 1996

21

The impact of brand extensions on parent brand relationship equity

Dwivedi, Abhishek, Merrilees, Bill

Journal:

Journal of Brand Management

Year:

2012

Language:

english

File:

PDF, 157 KB

english, 2012

22

Brand management to protect brand equity: A conceptual model

M'zungu, Simon D M, Merrilees, Bill, Salinas, Gabriela

Journal:

Journal of Brand Management

Year:

2010

Language:

english

File:

PDF, 112 KB

english, 2010

23

McCafe: The McDonald's co-branding experience

Wright, Owen, Frazer, Lorelle, Merrilees, Bill

Journal:

Journal of Brand Management

Year:

2007

Language:

english

File:

PDF, 145 KB

english, 2007

24

How brand-oriented strategy affects the financial performance of B2B SMEs

Anees-ur-Rehman, Muhammad, Wong, Ho Yin, Sultan, Parves, Merrilees, Bill, Johnston, WesleyJ, Johnston, WesleyJ

Journal:

Journal of Business & Industrial Marketing

Year:

2018

Language:

english

File:

PDF, 673 KB

english, 2018

25

Towards an understanding of total service quality in hotels

Hugh Wilkins, Bill Merrilees, Carmel Herington

Journal:

International Journal of Hospitality Management

Year:

2007

Language:

english

File:

PDF, 208 KB

english, 2007

26

Foreign market entry mode choice of Australian firms

Wong, Ho Yin, Merrilees, Bill

Journal:

International Journal of Trade and Global Markets

Year:

2009

Language:

english

File:

PDF, 201 KB

english, 2009

27

Best practice people management: a tool for developing SME’s

Merrilees, Bill, Miller, Dale

Journal:

Small Enterprise Research

Year:

1996

Language:

english

File:

PDF, 1.22 MB

english, 1996

28

The Determinants of Loyalty in Hotels

Wilkins, Hugh, Merrilees, Bill, Herington, Carmel

Journal:

Journal of Hospitality Marketing & Management

Year:

2009

Language:

english

File:

PDF, 263 KB

english, 2009

29

Brand extension feedback effects: A holistic framework

Dwivedi, Abhishek, Merrilees, Bill, Sweeney, Arthur

Journal:

Journal of Brand Management

Year:

2010

Language:

english

File:

PDF, 190 KB

english, 2010

30

A brand orientation typology for SMEs: a case research approach

Yin Wong, Ho, Merrilees, Bill

Journal:

Journal of Product & Brand Management

Year:

2005

Language:

english

File:

PDF, 124 KB

english, 2005

31

Retail brand extensions: Unpacking the link between brand extension attitude and change in parent brand equity

Dwivedi, Abhishek, Merrilees, Bill

Journal:

Australasian Marketing Journal (AMJ)

Year:

2013

Language:

english

File:

PDF, 344 KB

english, 2013

32

Brand extension feedback effects: towards a mediated framework

Dwivedi, Abhishek, Merrilees, Bill

Journal:

Journal of Consumer Marketing

Year:

2013

Language:

english

File:

PDF, 301 KB

english, 2013

33

Multiple stakeholders and multiple city brand meanings

Abimbola, Temi, Merrilees, Bill, Miller, Dale, Herington, Carmel

Journal:

European Journal of Marketing

Year:

2012

Language:

english

File:

PDF, 264 KB

english, 2012

34

Kunden- oder Markenorientierung – Zwei Seiten einer Medaille oder alternative Routen?

Carsten Baumgarth, Bill Merrilees, Mats Urde

Journal:

Marketing Review St. Gallen

Year:

2011

Language:

german

File:

PDF, 670 KB

german, 2011

35

Business service market segmentation: the case of electrical and mechanical building maintenance services

Merrilees, Bill, Bentley, Rohan, Cameron, Ross

Journal:

Journal of Business & Industrial Marketing

Year:

1999

Language:

english

File:

PDF, 156 KB

english, 1999

36

Revisiting the complexities of corporate branding: Issues, paradoxes, solutions

Gyrd-Jones, Richard, Merrilees, Bill, Miller, Dale

Journal:

Journal of Brand Management

Year:

2013

Language:

english

File:

PDF, 153 KB

english, 2013

37

The corporate heritage brand paradox: Managing the tension between continuity and change in luxury brands

Cooper, Holly, Merrilees, Bill, Miller, Dale

Journal:

Australasian Marketing Journal (AMJ)

Year:

2020

File:

PDF, 616 KB

2020

38

Sale the 7 Cs: teaching/training aid for the (e‐)retail mix

Dennis, Charles, Fenech, Tino, Merrilees, Bill

Journal:

International Journal of Retail & Distribution Management

Year:

2005

Language:

english

File:

PDF, 103 KB

english, 2005

39

An empirical study of the antecedents and consequences of brand engagement

Wong, Ho Yin, Merrilees, Bill

Journal:

Marketing Intelligence & Planning

Year:

2015

Language:

english

File:

PDF, 301 KB

english, 2015

40

Determinants of shoe retailers' perceptions of promotion tools

Kim Shyan Fam, Bill Merrilees

Journal:

Journal of Retailing and Consumer Services

Year:

1996

Language:

english

File:

PDF, 819 KB

english, 1996

41

Brand morphing across Wal-Mart customer segments

Bill Merrilees, Dale Miller

Journal:

Journal of Business Research

Year:

2010

Language:

english

File:

PDF, 170 KB

english, 2010

42

Interactivity Design as the Key to Managing Customer Relations in E-Commerce

Merrilees, Bill

Journal:

Journal of Relationship Marketing

Year:

2002

Language:

english

File:

PDF, 126 KB

english, 2002

43

Culture and marketing strategy in discount retailing

Bill Merrilees, Brent McKenzie, Dale Miller

Journal:

Journal of Business Research

Year:

2007

Language:

english

File:

PDF, 203 KB

english, 2007

44

Emotional brand associations: a new KPI for e-retailers

Merrilees, Bill, Miller, Dale

Journal:

International Journal of Internet Marketing and Advertising

Year:

2005

Language:

english

File:

PDF, 176 KB

english, 2005

45

Rebuilding community corporate brands: A total stakeholder involvement approach

Dale Miller, Bill Merrilees

Journal:

Journal of Business Research

Year:

2013

Language:

english

File:

PDF, 299 KB

english, 2013

46

Female franchisees; a lost opportunity for franchising sector growth?

Thaichon, Park, Weaven, Scott, Quach, Sara, Bodey, Kelli, Merrilees, Bill, Frazer, Lorelle

Journal:

Journal of Strategic Marketing

Year:

2018

Language:

english

File:

PDF, 1.43 MB

english, 2018

47

City branding: A facilitating framework for stressed satellite cities

Bill Merrilees, Dale Miller, Carmel Herington

Journal:

Journal of Business Research

Year:

2013

Language:

english

File:

PDF, 230 KB

english, 2013

48

Corporate heritage brand management: Corporate heritage brands versus contemporary corporate brands

Cooper, Holly, Merrilees, Bill, Miller, Dale

Journal:

Journal of Brand Management

Year:

2015

Language:

english

File:

PDF, 175 KB

english, 2015

49

A functional and symbolic perspective to branding Australian SME wineries

Mowle, James, Merrilees, Bill

Journal:

Journal of Product & Brand Management

Year:

2005

Language:

english

File:

PDF, 235 KB

english, 2005

50

Strategic hybrid orientation between market orientation and brand orientation: guiding principles

M’zungu, Simon, Merrilees, Bill, Miller, Dale

Journal:

Journal of Strategic Marketing

Year:

2015

Language:

english

File:

PDF, 956 KB

english, 2015

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